FanCollect
ARENA LENS AIFAN EMOTION INTELLIGENCE FOR SPORTS
Understand your fansMake smarter decisions
Arena Lens AI measures fan emotion moment by moment and turns it into a clear recommendation for the commercial team that owns the next move.
01 / LISTENFan conversation02 / COORDINATEThree agents, one task03 / REVIEWYour next move
DECISION BRIEFHuman review
PARTNERSHIPSBring the player-led sponsor moment into the renewal review.
Pride and trust · Strong brand fit · Evidence attached
EvidenceOwnerAction
ARENA LENS AIAgents working
ContextInterpret
DecisionRoute
Collecting repeated fan language across channels.
ILLUSTRATIVE FAN LANGUAGEAuthentic affinity detected
“The sponsor activation actually felt natural.”
“The food line took almost an entire half.”
“That tunnel-walk video made the player feel larger than the match.”
Illustrative workflow · Example fan posts · Human review required
WHY WE EXIST
Fan emotion is the blind spot in sports.
Teams can count impressions, logo seconds and reach all day, but they cannot see whether a fan felt anything. Sponsorship renewals get defended with commodity impressions data. Activation budgets go to moments chosen by instinct. The moments that moved fans go unused.
Exposure shows whether an asset appeared.
Fan emotion turns the moment into a commercial decision.
Help sports organizations make better sponsor, product and partner decisions based on how fans actually feel.
A sports industry where every commercial decision, from a single jersey patch to a league-wide partnership, starts with a measured understanding of fan emotion instead of a guess.
THE PLATFORM
One game.
A clearer next move.
Explore the moments in Moment Lab.
Take the next move into a Decision Brief.
ARENA LENS AI≈ Fictional teams, athletes, sponsors and fan posts. All figures and recommendations are simulated.
Moment Lab
Set the game. Find what moved the fans.
Set up your game
Watch a fictional brief come together.
Example sources
≈ Simulated
Ready for your game
Your next game, in focus
One matchup. The moments, fan reactions
and moves that matter to your team.
PLAYOFFS · GAME 4
Bellhaven Comets vs Ironvale Quorins
Meridian Court · 107–106 · Fictional final
≈ 4,800Fan posts
≈ 680Buying mentions
PrideLeading emotion
The comeback changed the conversation
Illustrative fan emotion · Peak: the winning playTipoffHalftimeQ4Final buzzer
MERCHANDISE LEAD
The No. 12 jersey became the fan request
“Vale carried that comeback. Is his jersey coming back in medium?”
Check Veyra Athletics jersey stock before the Game 5 promotion.
Keep asking after the final whistle
Explore prepared answers from this fictional game.
PREPARED EXAMPLE ANSWER
Start with the question your team owns
Choose a suggested question or type one about stock, partners or the matchday experience.
Illustrative demo · Prepared responses, not live analysis.What fans asked to buy
Simulated buying mentions · Not sales
- Orin Vale jersey
- ≈ 240
- Comeback collection
- ≈ 180
- Game 5 fan gear
- ≈ 110
COMETS 107 · QUORINS 106
The comeback’s
shopping list
What should the team store have ready for Game 5?
FOR THE MERCHANDISE LEAD · FICTIONAL GAME≈ 240Posts asking for Vale’s jersey
≈ 180Requests for comeback gear
First 2hThe biggest buying conversation
Fans wanted to shop while the win was fresh
Example posts with buying language per hour
THE DEMAND · BELLHAVEN COMETS
Three requests.
Three different next moves.
What fans said they wanted. Actual stock and sales still need checking.
Orin Vale jersey
≈ 240buying mentions
“Vale carried that comeback. Tried to get his jersey and medium is gone already.”Check missing sizes ↗
Comeback collection
≈ 180buying mentions
“Please make a shirt for that fourth quarter. I need something to remember this game.”Explore a limited drop ↗
Game 5 fan gear
≈ 110buying mentions
“Going to the watch party. Can I pick up a Comets cap instead of waiting for shipping?”Check pickup options ↗
THE MOVES · BEFORE GAME 5
Give the win
somewhere to go.
Three proposed actions for the team to review.
Check the jersey sizes
Verify stock with Veyra Athletics before featuring the No. 12 jersey.
- Owner
- Merchandise lead
- Watch next
- Size availability and stockout complaints
Brief the comeback drop
Explore a commemorative tee and confirm licensing before taking orders.
- Owner
- Marketing + licensing
- Watch next
- Approved designs and actual preorder interest
Make pickup part of game day
Check collection capacity near the LumaVale fan zone before offering pickup.
- Owner
- Retail + stadium operations
- Watch next
- Pickup orders, queue time and fan feedback
Review window
Before the Game 5 promotion.
Confidence: low to medium
Repeated requests support an inventory check, not a sales forecast. Stock, transactions, and demand outside these example posts remain unverified.
Human review requiredEvery move needs an owner’s approval before action.
THE ARENA LENS AI DIFFERENCE
The next move,
with the evidence attached
One game. Five ways to see the difference.
Choose a view to explore.
Illustrative examples · Fictional game and fan posts
Fan conversation
DECISION BRIEFFor review
What should we restock?
- Evidence
- Fan requests attached
- Limits
- Stock and sales unverified
- Decision owner
- Merchandise lead
- Window
- Before Game 5
- Confidence
- Low–medium
Prepared. Your team decides.
Decision-ready
A decision brief ready for review
The evidence, its limits, and a recommended move—prepared for the person who decides.
From reporting what happened to preparing what to do next.
What this means for your team
A Decision Brief names the decision, recommended move, owner, time window, and confidence. Your team reviews the evidence and its limits before deciding whether to approve, adjust or decline the recommendation.
Example fan post
“Vale carried that comeback. Medium is gone already.”
Evidence attached
Repeated requests for missing sizes
What we don’t know yet
Current stock and actual sales still need checking.
Evidence attached
Evidence you can inspect
Follow the recommendation back to the fan language. See what is known—and what still needs checking.
From a score on its own to evidence, limits, and human review.
What this means for your team
See the fan language and context behind the recommendation, alongside what is uncertain. The reasoning is open to review. Your team keeps the final say.
FINAL WHISTLE
COMETS107 – 106QUORINS
Fictional game · Same-night workflowGame ends
Fans react
Brief for review
The next team conversationBring the evidence tonight
Same night
Same-night analysis
From the final whistle to a brief while the game is still fresh.
From retrospective reporting to a game-night decision window.
Delivery is scoped per pilot and depends on agreed sources and data availability.
What this means for your team
Built around a same-night brief, while the game is still fresh. Agree the coverage and delivery window before tipoff.
What should we restock?
Example answer
Check the No. 12 jersey first
Simulated buying mentions · Not sales
A follow-up question starts here.
Ask a question
Ask the data in plain language
Ask “What should we restock?” Get a clear answer with a supporting visual.
From navigating filters to asking the question your team owns.
What this means for your team
Keep exploring after the brief, with a clear answer and a supporting visual. Start with your question, not a dashboard tutorial.
The winning play♡ Pride
“Please make a shirt for that fourth quarter.”
A move for merchandise + marketingExplore a comeback collectionCheck demand before committing.
Emotion to action
How fans felt, tied to a decision
A moment. A feeling. A next move for the team that can act.
From exposure and sentiment scores to emotion in context, with a next move.
What this means for your team
Connect pride, trust, excitement, or disappointment to a game moment—and the sponsor, product, or matchday move it suggests.
Arena Lens AI complements your measurement tools. Evidence attached. Uncertainty visible. People in control.
WHO WE SERVE
Built for the people making the next commercial move.
From sponsor activations to the team store, each brief answers the question your team owns.
DECISION OWNER · PARTNERSHIPS AND ACTIVATION LEADS
THEIR WORLD TODAY
A sponsor wants to know what its matchday activation meant to fans.
WHAT THEY NEED
The moments fans connected to the partner, with language to support the next pitch.
DECISION BRIEF
Which activation should return for the next home game?
EVIDENCE ATTACHEDHUMAN REVIEWOWNER NAMED
DECISION OWNER · FAN ENGAGEMENT LEAD
THEIR WORLD TODAY
Matchday reactions are spread across posts, comments and supporter groups.
WHAT THEY NEED
A clear view of what builds belonging, brings fans back and deserves a response.
DECISION BRIEF
What made supporters feel part of the comeback?
EVIDENCE ATTACHEDHUMAN REVIEWOWNER NAMED
DECISION OWNER · MARKETING LEAD
THEIR WORLD TODAY
The final whistle leaves dozens of clips and one short window to choose.
WHAT THEY NEED
The player stories and match moments fans want to share.
DECISION BRIEF
Which moment should lead tomorrow’s campaign?
EVIDENCE ATTACHEDHUMAN REVIEWOWNER NAMED
DECISION OWNER · PLAYER BRAND MANAGER
THEIR WORLD TODAY
Follower counts cannot explain why supporters connect with an athlete.
WHAT THEY NEED
Fan language that reveals character, identity and a natural partner fit.
DECISION BRIEF
What do fans love about the player beyond the score?
EVIDENCE ATTACHEDHUMAN REVIEWOWNER NAMED
DECISION OWNER · MERCHANDISE LEAD
THEIR WORLD TODAY
A big performance sends fans to the shop before the next sales report.
WHAT THEY NEED
Product requests, missing sizes and buying language to check against stock.
DECISION BRIEF
Which jersey needs an inventory check before Game 5?
EVIDENCE ATTACHEDHUMAN REVIEWOWNER NAMED
DECISION OWNER · STADIUM OPERATIONS LEAD
THEIR WORLD TODAY
Recurring queues, access problems and service complaints can be hard to connect across home games.
WHAT THEY NEED
Fan feedback grouped by issue and location, as one input alongside CCTV, point-of-sale records, turnstile data and staff reports.
DECISION BRIEF
Which recurring matchday issues should the stadium team investigate before the next home game?
EVIDENCE ATTACHEDHUMAN REVIEWOWNER NAMED
THE VALUE CHAIN
From the crowd
to the next play
Built for the team behind the team.
Your fan community
The game continues beyond the stands
Posts and comments capture the win, the wait and the moment fans cannot stop talking about.
WHAT YOUR TEAM GETSMatchday conversation
Your insights team
Connect the feeling to the game
Tie fan emotion to a player, a jersey or a partner activation. See what earned a reaction.
WHAT YOUR TEAM GETSEmotion + game context
Your decision owner
Put a move in the right hands
Turn the evidence into a brief for the team store, sponsor team or stadium crew to review.
WHAT YOUR TEAM GETSA Decision Brief
Your commercial team
Compare the response with what followed
Review fan reactions beside the sales, attendance or service measures your team can share.
WHAT YOUR TEAM GETSA measured follow-up
Your department lead
Know what a better matchday means
Agree what to watch: jersey availability, activation participation or a faster concourse.
WHAT YOUR TEAM GETSA clear outcome to monitor
Your sports organization
Bring the learning to the next fixture
Keep the evidence and reviewed decisions together so the next home game starts better informed.
WHAT YOUR TEAM GETSYour next-game playbook
Illustrative workflow · Evidence attached · People approve every move
OUR POSITION
Fan emotion is the decision engine.
We help sports commercial teams make sponsor, product and partner decisions based on how fans actually feel. Arena Lens AI measures fan emotion moment by moment and turns it into a recommendation, not a dashboard.
Bring us one decision